In a nutshell: 1/4 Mile long, sandy and uncrowded beach next to Kapalua resort.
Minuses: Can become very windy in afternoons.
Sound-bite: “Where is everyone?”
This is a beautiful 1/4 Mile long, sandy and uncrowded beach next to the Ritz Carlton and Kapalua Resort. It lies roughly midway along a 1.76 mile boardwalk/trail called the Kapalua Coastal Trail that starts at D.T. Fleming Beach and continues to Kapalua Bay. Oneloa means “long sand.”
There is a shallow reef at the shoreline that often becomes exposed at the eastern end of beach (where the parking lot path drops you off.) Many visitors assume this stretches for the length of the beach and turn back – you won’t make that mistake; the far end usually has nice sandy bottom.
During calm oceans, decent snorkeling can be found at both ends of the beach, and diving is best around the rocky point to the north (Makaluaouna Point.)
Strong rip currents form here in big surf. Swimming can quickly become unsafe when surf is high, even at the shoreline. A good break for better boogie boarders during north swells.
Overall, this out of the way beach is a winner – and a wonderful place to just sit and take it all in.
Mile Marker: #30.1 (Hwy 30 aka Honoapiilani Hwy to Kapalua Resort Office Rd.) Follow Office Rd. to end, and refer to Google map below for exact location.
GPS Coordinates: 21.004144,-156.659793
View Oneloa Beach & Oneloa Bay (West Maui) in a larger map