In a nutshell: Black Rock is at the north end of Ka’anapali Beach, and is a great place to cliff-jump into the ocean, and snorkel.
Minuses: The uncoordinated may experience an up-close once-in-a-lifetime lava experience.
Sound-bite: “Wooohoooo!” [SPLASH!]
Also known as Pu’u Keka’a.
Black Rock was formed from one of the last-gasp lava flows on this side of the island. It is a rocky outcrop at the far North end of Ka’anapali Beach and blocks off access (from the beach) to the lesser-known Ka’anapali Resort beach called Kahekili Beach Park.
The Hawai’ian name for Black Rock is Pu’u Keka’a, and ancient Hawaiians believed that this was the place where their spirits went to jump off to join ancestors forever. Unlucky souls who could not be shown the way by their family ‘aumakua (guardian animal spirit), would wander and attach themselves to rocks in the area. This is likely where the “it is bad luck to take a Hawai’ian lava rock” superstition comes from.
Nowadays Black Rock is used by the younger generation as a leaping-off point for fun in the ocean. There is also a resort-sponsored sunset torch lighting (that also ends with a jump.)
Snorkeling and diving are also excellent all around this point. Weaker swimmers should beware that the water becomes deep quickly, and strong currents can occur in this location. See the Ka’anapali Beach page for more information about the beach.
Location: At the far north end of Ka’anapali Beach.
GPS Coordinates: 20.926540,-156.696807
Facilities: Resort owned beach showers and most shop bathrooms are publicly accessible.
View Ka’anapali Beach in a larger map